With Instant Focus of Adnkronos, you are to choose which stories to follow
With Adnkronos information changes face: from 'breaking news' for an indistinct audience, to 'Instant Focus' for loyal fans
In the new Adnkronos app, news will be submitted to the public not only through the classic information categories, but also through the brand new and highly original concept of Instant Focus.
Instant Focus, designed along the lines of instant books, are multimedia containers that are launched in real time by the Adnkronos editorial team, when a particular event occurs or as soon as media attention converges on a specific topic.
Current events will therefore govern the order and hierarchy of the Focus, the order and importance of which will vary from day to day, from hour to hour.
Big news stories, national scandals, the hottest news will immediately be the subject of Instant Focus and will be fed over time, so that whenever there is a relevant update on the issue, the editorial team will bring the Focus back to the public's attention, proposing the latest news on the topic.
In the container it will be possible to find the entire archive of news and videos produced up until then: in this way readers, or rather 'fans' particularly interested in a certain Instant Focus, will be able to follow all the developments of the story, having at their disposal everything that has happened up to that moment.
Read more
